There are only two things in a business that make money — innovation and marketing, everything else is cost. Business has only two basic functions — marketing and innovation. Marketing and innovation produce results; all the rest are costs. ~ Peter Drucker
Research tends to show that lasting excellence in corporations seems to stem less from decisions about strategy than decisions about people. Their greatest decisions were not “what” but “who”. They were people decisions. Fundamentally, the world is uncertain. Decisions are about the future and your place in the future when that future is uncertain. Like climbing a dangerous mountain, your greatest hedge against uncertainty is having the right people with you who can adapt to whatever the mountain throws at you. ~ Jim Collins
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